Content marketing consultant B2B SaaS and Digital Companies
I redesign Content as a subsystem of Value Flow to eliminate Structural Waste and increase Pipeline Quality.
Let's turn your Blog into a Money Making Machine! I help you make content your biggest revenue driver.
Content is not a channel. It is a sub-system of Value Flow, where, most often, resides Structural Waste
ICP-Aligned Content
Funnel-Integrated Architecture
Waste Diagnostics
How Content is built in to Value Flow?
Content is related to 4 sub-systems:
ICP Definition
Acquisition SEO / Social
Funnel Conversion
Sales Enablement
Bohdan Lytvyn, Nertis
Content rarely fails loudly. It fails quietly, inside subsystems of the Growth architecture.
Traffic grows, pipeline doesn’t.
Blog expands, sales cycle stretches. More content is produced and less value flows.
These are not tactical mistakes. They are Structural Waste embedded in the Content subsystem of your Value Flow.
Content strategy consultant founder-led startup
Below are the most common patterns I diagnose in Founder-led B2B SaaS companies.
Wrong ICP Content
(Acquisition Waste)
Content attracts attention but not from buyers.
You rank. You publish. You get traffic. But demos don’t grow and CAC doesn’t improve.
Why?
Because SEO keywords were chosen by volume, not by ICP intent architecture.
Typical symptoms:
Impact on Growth
Inflated CAC
Sales overload
Founder Frustration
Fix
Rebuild Content around ICP jobs-to-be-done, decision triggers, and buying context.
Intent Mismatch
(Conversion Waste)
Content answers the wrong question at the wrong stage.
Awareness articles are shown to Evaluation-stage buyers.
Evaluation content is hidden behind SEO fluff.
The funnel becomes longer, colder, more expensive.
Typical symptoms:
Impact on Growth
Lower conversion rate
Longer pipeline velocity
Lost competitive deals
Fix
Map Content to Funnel Stages and Decision Milestones, not to a generic blog calendar.
Overproduction Without Architecture
(System Waste)
Content factory runs. Strategy is missing.
Dozens of posts. No ranking clusters.
No authority themes. No internal linking logic. Content becomes inventory, not leverage.
Typical symptoms:
Impact on Growth
Budget burn
Team fatigue
Zero compounding effect
Fix
Design Content Architecture first: clusters, pillar logic, authority pathways.
FEATURED FOUNDER BRIEFING
How to decrease your CAC and team fatigue with content?
This is a founder level video workout that is designed to diagnose and fix Structural Waste embedded in the Content subsystem of your Value Flow.
Most common patterns of Content related waste
Discussion of 6 types of Waste / Losses that are related to Content Production and Marketing.
Real business examples
Actual examples that I diagnose in Founder-led B2B SaaS Companies.
Discussion on how to fix them
Including Self-Diagnostic Checklist and Content Subsystem Decision Map.
Content-led growth consultant in Europe
I uncover the Structural Waste in B2B SaaS Content Marketing
Conor Duke
Lead Data Scientist, Fabrikatyr Analytics
“Bohdan is a consummate professional, delivered high quality work and converted his detailed knowledge into actionable insight”
Content strategy consultant founder-led startups
I help B2B SaaS and Founder-led Digital companies architect and implement the following assets:
01. Blog
Blog posts, Articles, Long reads
06. Infographics
Infographics, Mind Maps, Workflows.
05. How-to guides
"How to" guides, e-Books.
02. Checklist
Checklists, policies, action plans
03. White paper
White papers, Discussion docs, Summaries of practice
04. Case Studies
Case studies, Client research
CASE STUDY: VIDEO CLOUD HOSTING
How Cincopa increased their organic traffic by 148% and conversion by 35%
Lior and his team new that their blog was not performing well enough. Despite the fact that its was one of the major client of clients.
It was slow to index and slot to gain traffic. So, it both had a technical SEO problems and the lack of coherent Content strategy.
The content was a little too biased toward design and layout topics with an evident lack of user facing and educational content.
Do you want to x1.5 your organic traffic?
Content Marketing Consultation projects that I do:
Topic Ideation
Research for engaging and effective topics to cover. I often start with audience research.
3S Interviews
Interviewing your 1) Support, 2) Sales, 3) Success teams to come with real questions that are worth answering.
Audience research
Making research into keywords popularity in search engines as well as user intent.
Content Promotion
I consult on promoting the content internally on site's pages to increase conversions.
Content Distribution
I consult on distribution of the content to Social, news agencies, journalists & influencers.
Conversion optimisation
I help optimize the landing pages and blog for better conversion.
CTR improvement
I make research and provide solutions to grow your CTR.
Content update
I identify what content needs refreshing to regain clicks.
Clients
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Why choose me as your B2B content consultant?
HOLISTIC GROWTH METHODOLOGY
Content Marketing goes together with other user acquisition strategies like SEO.
FUNNEL OPTIMISATION
Your landing pages will be prepared to convert users you'd get through content.
You hire Bohdan Lytvyn directly and I will take charge of your case.
Micro interventions available. Tickle things. Content marketing is fun. I am around to help.
Book a Diagnostic Conversation
If your growth feels expensive, chaotic, or unpredictable, the system likely requires redesign.
Schedule a free 30-60 minute discovery conversation.
