SEO Competitor Research Consultant for B2B SaaS & Digital Companies

Independent SEO competitor research consultant based in France, serving B2B SaaS companies across Europe

I analyze how competing organizations design their content and SEO systems to satisfy the same client demand — identifying value creation patterns and structural waste.

Each consultation covers three core areas:

AUDIENCE PROFILING

Behaviour

Preferences

Interests

Other sites visited

COMPETITOR STRATEGY

Performing keywords

Topics

Content strategy

Paid vs Organic terms

REVERSE ENGINEERING

Backlinks

Audience engagement

Communities

Competitor SEO Analysis for B2B SaaS Companies

SEO competitor analysis consultant services are for:

B2B

B2B companies trying to recalibrate their assumptions

SAAS FOUNDERS

SaaS founders on GTM and Growth Re-design stages

DIGITAL SCALE-UPS

Digital scale-ups who want to avoid excessive channel waste

Competitor Research Is Not About Copying Competitors

Most companies approach competitor research with one question: How do we beat them? But this is the wrong starting point.

The correct question is:

How are they attempting to satisfy the same client demand?

Competitors are simply alternative systems interacting with the same client environment.

Understanding their processes reveals:

how value is created
where value leaks
where opportunities exist

Competition Is a Comparison of Value Creation Systems

In organic search, companies compete through content interfaces.

Each competitor designs a system that includes:

Search demand interpretation

ICP definition

Content architecture

Internal linking

organic funnel

Competitor research compares these systems.

The goal is not imitation.

The goal is better alignment with client demand.

Learn more:

What I Actually Analyze

Competitor research focuses on the processes behind visibility.

Search Demand Strategy

How competitors interpret market demand.

Analysis includes:

keyword universe
search intent coverage
topic segmentation

Key question:

Which client motivations are they targeting?

Discover more:


ICP and Content Positioning

How competitors frame the client problem.

Signals include:

messaging language
solution framing
problem categories

This reveals the client model embedded in their content.

Content Architecture

How competitors structure authority.

Analysis includes:

topic clusters
pillar pages
internal linking logic

This reveals their authority building strategy.


Organic Funnel Design

How competitors convert traffic into leads.

Examples:

Article

Newsletter Signup
Webinar
Product Demo

This reveals their conversion logic.

Discover more:

Technical SEO Benchmarking

Competitor research also analyzes technical efficiency.

Key questions:

  • How efficiently are their pages crawled?
  • How quickly are pages indexed?
  • How strong are internal linking signals?

This identifies:

  • crawl waste
  • index waste
  • click waste

Consultancy Matrix: Competitor Research

Research Finding
Strategic Insight
Nertis Module
Subsystem
Growth Effect

Competitors dominate certain search intents

Identify missing ICP segments

ICP Keyword Mapping

Acquisition

Expanded market reach

Competitors have stronger topical authority

Redesign topic cluster architecture

Content Architecture Program

System Layer

Improved ranking potential

Competitors convert better from content

Redesign organic funnel

Acquisition Funnel Design

Conversion

Higher demo rates

Competitors crawl efficiency higher

Optimize site structure

Crawl Optimization

Acquisition

Faster indexing

Competitors capture backlinks in niche topics

Develop authority content

Authority Content Program

Acquisition

Stronger domain authority

The Outcome of Competitor Research

The result is not a competitor report.

The result is a model of value creation within the search ecosystem.

This model reveals:

  • Where competitors outperform you
  • Where competitors waste resources
  • Where opportunities exist

From this model I design a better content interface.


SEO Competitor Research Packages

Essentials

Competitor keyword landscape analysis.

Includes:

competitor keyword profiles
search intent analysis
demand segmentation

Best for:

market orientation
initial SEO strategy

Growth Intelligence

Deep competitor system modeling.

Includes:

authority gap analysis
backlink landscape
conversion funnel benchmarking

Best for:

aggressive organic expansion

Strategic Benchmark

Full competitor system analysis.

Includes:

keyword universe comparison
topic cluster benchmarking
organic funnel comparison

Best for:

content strategy redesign

Enterprise

Multi-market competitor intelligence.

Includes:

international search analysis
multi-language competitors
cross-market opportunity mapping

Best for:

global SaaS expansion

How to Choose the Right Package?

Choose Essentials if:

you are validating product demand

Choose Strategic Benchmark if:

you want to redesign your content strategy

Choose Growth Intelligence if:

you want to outperform competitors in organic acquisition

Choose Enterprise if:

you compete across multiple markets

Who This Competitor Research Is For?

Ideal Clients:

Founder-led B2B SaaS companies where:

organic search is a growth channel

competitors dominate certain topics

strategic clarity is needed

Not for:

This service is not for companies that want:

quick SEO tricks

copycat strategies

purely technical competitor reports

My competitive analysis for Visable (Alibaba Group) identified demand segments that generated 50k monthly clicks within 12 months


Bohdan Lytvyn, Nertis

Request SEO Competitor Research. Or combine it with Keyword Research and Content Strategy.