Nertis Blog

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Necro-analysis of GTM: learning from failed go-to-market trajectories

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Founder never knows what buyers wants

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Growth Loops vs Funnels: The Growth Waste perspective

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Value Proposition Stress Testing: How GTM Reality Reveals What You Actually Sell

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The most expensive word in GTM is misattribution

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Why Most Innovative Products Shouldn't Launch with a Sales Team

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The ICP Sharpening: why do you need it?

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The Complete GTM Framework: From ICP Hypothesis to Growth Loop Execution

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PLG vs SLG vs CLG: How Innovative Startups Choose a GTM Motion Without Wasting 18 Months

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Marketplace business model: GTM strategy and Waste implications

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What VCs Actually Look for in a GTM Strategy (Before They Even Read Your Deck)

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The GTM Waste Audit: A Framework to Identify What's Silently Killing Your Launch

The 7 Death Perils of GTM for Innovative Products and the Waste that Compounds Them

SEO dead, but why exactly (at least for GTM)?

The look at SIA 2026 expo with the eyes of Growth Marketer

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