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Nertis Blog

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EU AI Act & Anthropic Text Watermarks: What AI Disclosure Means for SEO, Trust, and B2B Reputation
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Why Google Manual Actions happen (and why rarely at a surprise)?
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Who should own Organic Growth at different stages of a company's evolution?
EU AI Act analysis
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When 270 Articles Produce 65 Indexed Pages
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“Commodity” content by Google (an allusion to Marx’s Commodity fetishism)
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The ICP Drift Problem in SEO (event booking site’s case)
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Necro-analysis of GTM: learning from failed go-to-market trajectories
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Founder never knows what buyers wants
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Growth Loops vs Funnels: The Growth Waste perspective
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Value Proposition Stress Testing: How GTM Reality Reveals What You Actually Sell
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The most expensive word in GTM is misattribution
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Why Most Innovative Products Shouldn't Launch with a Sales Team
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The ICP Sharpening: why do you need it?
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The Complete GTM Framework: From ICP Hypothesis to Growth Loop Execution
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