Nertis Blog

EU AI Act analysis

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When 270 Articles Produce 65 Indexed Pages

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“Commodity” content by Google (an allusion to Marx’s Commodity fetishism)

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The ICP Drift Problem in SEO (event booking site’s case)

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Necro-analysis of GTM: learning from failed go-to-market trajectories

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Founder never knows what buyers wants

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Growth Loops vs Funnels: The Growth Waste perspective

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Value Proposition Stress Testing: How GTM Reality Reveals What You Actually Sell

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The most expensive word in GTM is misattribution

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Why Most Innovative Products Shouldn't Launch with a Sales Team

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The ICP Sharpening: why do you need it?

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The Complete GTM Framework: From ICP Hypothesis to Growth Loop Execution

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PLG vs SLG vs CLG: How Innovative Startups Choose a GTM Motion Without Wasting 18 Months

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Marketplace business model: GTM strategy and Waste implications

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What VCs Actually Look for in a GTM Strategy (Before They Even Read Your Deck)

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