B2B SEO Consultant for Revenue-Driven Organic Acquisition
Independent B2B SEO consultant based in France. I work with B2B companies (SaaS, eCommerce, marketplaces, digital platforms) that need organic search to generate qualified leads and measurable revenue, not just traffic.
I connect three layers that most SEO programs treat separately: search demand, content architecture, and the conversion funnel. When these are misaligned, you get acquisition waste — traffic that doesn't convert, content that doesn't rank, rankings that don't drive pipeline.
Why B2B SEO Demands a Different Approach?
Standard SEO consulting produces often rankings, but B2B SEO needs to produce pipeline.
In B2B:
That changes everything: which keywords matter, how content should be structured, what the conversion path looks like, and how success is measured.
The common failure mode: B2B companies apply B2C SEO logic — volume-first keyword targeting, generic content production, technical fixes in isolation — and wonder why organic traffic doesn't convert.
What works in B2B SEO instead is designing a system around your buyer's actual search behaviour, structured to build authority on the topics that matter to them, and connected to a funnel that captures and qualifies intent.
SEO process flowchart with a feedback loop
Most B2B organic programmes lose revenue at one of five points:
Search Demand → Keyword Research → Content Interface → Technical SEO → Organic Funnel
Each stage introduces waste if poorly designed. I diagnose which stages are leaking, fix the architecture, and build feedback loops so the system improves over time. It's a continuous system — and the diagnosis always comes before the prescription.
Where the Revenue from Organic Search gets lost in B2B?
SEO problems are rarely isolated. They usually originate in one of five areas.
Search Demand Misalignment
You're ranking for terms your ICP doesn't actually search. Traffic arrives, doesn't convert, and your team concludes "SEO doesn't work for us.
Symptoms:
Root cause: Incorrect interpretation of client motivation.
Content Architecture Weakness
Pages exist but don't build authority. Topics are fragmented, internal links are random, and Google can't determine what you're the authority on.
Symptoms:
Root cause: Lack of strategic content design.
Technical Interface Failures
Pages aren't indexed, crawl budget is wasted on low-value URLs, or the site structure sends conflicting signals to Google.
Symptoms:
Root cause: Broken interface between website and Google.
Competitive Authority Gap
Competitors rank because their content architecture better answers buyer questions, not because they have more backlinks. The gap is structural, not promotional.
Symptoms:
Root cause: Better value-creation systems by competitors.
Organic Funnel Inefficiency
Organic traffic exists but doesn't generate leads. The content attracts interest but doesn't guide the buyer to the next step.
Symptoms:
Root cause: Broken transition between content and conversion steps.
SEO Consultancy Matrix
Wasteless Growth Framework, Organic Acquisition System
Strategic Risk | Key Insight | Nertis Module | Subsystem | Revenue Effect |
|---|---|---|---|---|
Targeting the wrong demand | Search data reveals real client motivations and language | SEO Keyword Research | Search Demand Interface | Higher ICP traffic quality |
Competitors dominate key topics | Competitors succeed because their content architecture better satisfies client demand | SEO Competitor Research | Market Benchmarking | Strategic authority positioning |
Content produced without clear structure | Organic visibility depends on topic clusters and internal linking architecture | Content Strategy / Architecture | Content Interface | Strong topical authority |
Website invisible or inefficiently crawled | Google must access, crawl and interpret the content interface efficiently | Technical SEO | Google Interface | Faster indexing and stable rankings |
Organic traffic drops after structural changes | Migrations disrupt authority signals and crawl paths | SEO Migration Consulting | Technical Interface Stability | Visibility preservation |
Rankings lost due to algorithmic penalties | Thin or manipulative content breaks Google's quality signals | Google Penalty Recovery | Search Quality Compliance | Recovery of organic visibility |
Traffic without conversions | Organic acquisition must connect to a structured funnel | Organic Funnel Design | Conversion System | Higher demo and lead conversion |
Content investment not producing ROI | SEO performance must be connected to measurable growth signals | SEO Performance Diagnostics | Measurement & Learning | Sustainable organic growth |
SEO Consulting Services
SEO consulting covers several specialized areas.
Technical SEO Consulting
Ensures your content interface works efficiently with Google.
Focus areas:
- crawl efficiency
- indexation control
- internal link architecture
- site structure
SEO Keyword Research
Identifies real client demand and search behavior.
Focus areas:
- search intent
- ICP language
- topic opportunity mapping
Google Penalty Recovery
Restores organic visibility when SEO systems break down.
Focus areas:
- thin content cleanup
- authority restoration
- architecture redesign
SEO Content Pruning
Analyzes which site's content requires pruning — removal, consolidation, redirection or noindexing for more economic effectiveness in management of content portfolio and indexation recovery.
Focus areas:
- search value and alignment with SEO strategy
- content overlap and topical authority dilution
- crawl budget effectiveness
SEO Migration Consulting
Helps companies avoid major visibility losses during site changes.
Focus areas:
- redirect architecture
- crawl stability
- authority preservation
Competitor Research
Analyzes how competing organizations design their value-creation systems.
Focus areas:
- demand coverage
- authority gaps
- funnel strategy
SEO Due Diligence for site purchasers
Analyzes the site's SEO defensibility (a probability of acquiring traffic from organic search at the given pace).
Focus areas:
- traffic quality and risks of dependency on certain pages
- search "moat" or advantage over competitors in search
- AI search exposure, etc
Who This Is For?
This engagement works best for:
B2B companies generating leads through organic search (or trying to). SaaS, eCommerce, marketplaces, digital platforms, and service businesses with complex or high-value sales.
Companies entering or targeting the French market. I'm based in France, work in French, and understand how French B2B buyers search — their vocabulary, their intent patterns, and the competitive landscape. If your business needs French-market organic leads, that's a specific capability, not just a language skill.
Founder-led and growth-stage teams that need a senior strategic partner, not an agency that reports on rankings. You want someone who understands that organic traffic is a means to revenue, not the goal itself.
Teams preparing for structural change: site migrations, new market entries, content programme rebuilds, or recovery from traffic losses.
How I Work
All engagements start with a diagnostic. I don't start with a proposal based on assumptions, but from a structured analysis of where your organic acquisition system is losing revenue. That becomes the foundation for everything else.
From there, engagements follow three phases:
1. Diagnose
Map the system, identify the waste points, set measurable baselines.
Examples:
2. Redesign
Fix structural issues: keyword strategy, content architecture, technical interface, internal link model.
3. Stabilize
Establish measurement, attribution, and feedback loops so the system improves continuously.
Work is scoped per engagement and priced per hour. There are no retainer lock-ins. If the diagnostic reveals the problem is outside SEO, I'll say so.
About Bohdan Lytvyn
Full background and approach — bohdanlytvyn.com
Bohdan Lytvyn
"WASTELESS GROWTH" BOOK AUTHOR
17 years in SEO and growth strategy. Former Senior SEO Manager at Alibaba's European subsidiary. Worked with B2B marketplaces, SaaS platforms, eCommerce businesses, and digital-first companies across Europe.
Based in Paris. Working in English and French.
I don't run an agency that assigns you to a junior team. I'm the person who does the diagnostic, designs the strategy, and delivers the work.
Frequently Asked Questions
Yes, I specialise in optimising lead funnels, even when your products require custom quotes, demos, or distributor contact.
B2B SEO is more strategic and focused on quality leads. You may see lower traffic, but far higher conversion value.
Sure, I often serve as technical and strategic partners to internal teams.
Yes. The majority of my work is with B2B companies outside pure SaaS — marketplaces, logistics platforms, eCommerce, professional services. The methodology is the same; the keyword strategy and content architecture adapt to your specific buyer and sales cycle.
Yes, this is a specific service I offer. I'm based in France, conduct research in French, and understand the search behaviour and vocabulary of French B2B buyers. For companies based in the UK, US, or elsewhere trying to generate leads in France, this is a distinct capability.
Bohdan Lytvyn, Nertis
Ready to find where your organic acquisition is leaking revenue?Start with a 20-hour SEO Diagnostic — a standalone, fixed-scope analysis that identifies the structural problems and defines the intervention roadmap.
My Clients
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