B2B eCommerce SEO Consultation Agency

aerial photography of tanker ship

Helps you get found

Get Found. Generate Qualified Leads. Grow Your B2B Pipeline.

We help B2B eCommerce companies unlock organic visibility and scale lead generation through intelligent, intent-driven SEO strategies. Whether you're a manufacturer, wholesaler, or enterprise supplier — our SEO is built for complex catalogs, informed buyers, and long sales cycles.

B2B eCOMMERCE

Retrievability, Access

Crawl waste

PageRank waste

Programmatic SEO

SPECIFIC

Crawling, Indexing

Duplicate content

Canonicalisation

Robot.txt, Sitemaps

CONSULTING

UX, Page Performance

Snippets, micro data

International SEO

Merchant listings

Bohdan Lytvyn, SEO professional, Nertis Agency founder

Complex product catalogs. Longer sales cycles. Informed buyers. Our SEO is built for that.

Our B2B SEO Services

Keyword & Buyer intent research

  • Map keywords to buyer funnel stages (TOFU, MOFU, BOFU)
  • Identify opportunities in your category
  • Target decision-makers, influencers, and procurement teams

Sales Funnel Mapping

  • Align keywords and content to TOFU, MOFU, BOFU stages

International & Distributor SEO

  • hreflang and localization
  • Distributor/dealer landing pages
  • Protect brand SEO from reseller cannibalisation

Technical SEO for Complex B2B Sites

  • Improve crawling and indexation.
  • Canonicals, sitemaps, robots.txt.
  • Optimise dynamic URLs, filters, and faceted navigation.
  • Structured data (Product, Organisation, FAQ, etc.).

Content Strategy for B2B Sales Cycles

  • Product education hubs, resource pages.
  • Comparison pages vs competitors.
  • Use cases and success stories.
  • Blog posts that attract, inform, and nurture.

SEO for Lead-Driven Product Pages

  • SEO-optimised product pages (PDPs) for lead generation
  • Conversation Rate Optimisation
  • Content layering for complex buyer questions

B2B SEO is different

If you're selling technical, niche, or high-ticket products in a B2B environment, you already know: standard SEO consulting has only limited effect here.

B2B SEO requires:

  • Precise targeting of low-volume, high-intent keywords.
  • Optimising for buyers, not browsers.
  • Structuring websites for search and lead generation.
  • Educating and nurturing buyers across longer cycles.
a train traveling across a bridge over a body of water
graphing artwork

The Challenges of B2B eCommerce SEO


  • Niche or technical products with low-volume, high-intent search queries.
  • Complex buyer journeys involving multiple stakeholders.
  • Products not directly purchasable online (RFQs, lead forms, etc.).
  • SEO issues from product variations, dynamic pricing, PDFs, and gated content.
  • Long-form informational content required for educating the buyer.
  • Need to rank in both industry searches and local markets.


Who we help?

We work with B2B eCommerce companies in verticals where SEO drives high-value inbound leads:

  • B2B eCommerce Marketplaces
  • Industrial equipment manufacturers
  • Manufacturers with online catalogs
  • Technical product distributors
  • Distributors selling to niche verticals
  • Packaging, logistics & wholesale suppliers

Services Tailored to B2B eCommerce

Keyword Strategy for B2B

Research low-volume, high-commercial-intent keywords your actual buyers use.

Lead Generation SEO

Structure pages for both search ranking and conversion (RFQs, gated forms).

Technical SEO for B2B Platforms

Optimize platforms like Magento, SAP Hybris, BigCommerce B2B, etc.

Content Strategy

Create comparison pages, product education hubs, white-papers, and more.

Sales Funnel mapping

Align keywords and content to TOFU, MOFU, BOFU stages

International SEO

For manufacturers exporting to multiple regions

Distributor, Dealer SEO

Help brands optimize visibility and avoid competition with resellers

What you can expect

01

Better rankings for long-tail, high-value keywords

02

Increased qualified inbound leads & RFQs

03

Improved SEO health, crawl efficiency, and UX

04

Long-term compounding growth from resources and evergreen assets

05

Strategic SEO planning, not just traffic for traffic’s sake

assorted notepads

Case studies in B2B SEO consulting

How Alibaba's sub Visable went from zero to 50k clicks monthly using programmatic SEO
How wlw.de got +39% clicks from organic search to blog
Yardbook Dashboard Screenshot
How Yardbook redefined user acquisition and grew SEO Clicks by +494% in 4 months only

TOOLS WE WORK WITH:

Magento

SAP Hybris

BigCommerce B2B

Frequently Asked Questions

Do you work with companies that don’t sell directly online?

Yes, we specialise in optimising lead funnels, even when your products require custom quotes, demos, or distributor contact.

Is B2B SEO slower than B2C?

B2B SEO is more strategic and focused on quality leads. You may see lower traffic, but far higher conversion value.

Can you work with our in-house marketing/dev teams?

Sure, we often serve as technical and strategic partners to internal teams.

Why Nertis?

Led by Bohdan Lytvyn, a 17-year SEO veteran:

Former Senior SEO Manager at Alibaba’s European subsidiary
Expertise in large-scale enterprise sites
Author of "SEO Strategy in eCommerce" Book
Founder of The True SEO School

Our Clients

We developed custom software solutions for clients such as:


“100% satisfaction guarantee or your money back”

Bohdan Lytvyn

We’re not theorists — we fix, implement, and scale what matters.


CASE STUDY: VIDEO CLOUD HOSTING

How Cincopa increased their organic traffic by 148% and conversion by 35%

Lior and his team new that their blog was not performing well enough. Despite the fact that its was one of the major client of clients.

It was slow to index and slot to gain traffic. So, it both had a technical SEO problems and the lack of coherent Content strategy.

The content was a little too biased toward design and layout topics with an evident lack of user facing and educational content.


Do you want to x1.5 your organic traffic?

Technical SEO Pricing Packages

Foundation

Small catalog (≤500 URLs)

Audit, keyword research, roadmap


Growth

Medium sites (500–5,000 URLs)

Full audit, strategy, content briefs, CRO advice


Enterprise

Complex B2B platforms

Everything above + dev collaboration, buyer journey maps

Custom plans available for agencies or high-scale cleanup. Book a free consult below.

Ready to Scale Qualified Traffic?

Bohdan Lytvyn, SEO professional, Founder of Nertis

Book a free strategy consultation — we’ll review your site and identify 2–3 growth opportunities in your current SEO funnel. No obligation. No fluff.

👉 Or just send us your site and goals — we’ll take it from there

Latest from the blog

low-angle photography of metal structure
Search ranking factors in Google
Website migration: seo implications
Analysis of the Search Quality Evaluator Guidelines