SEO Keyword Research & Strategy

a close up of a white wall with wavy lines

that drives revenue, not just rankings

We don’t just find keywords — we uncover buyer intent, search demand, and competitive gaps. Our SEO keyword strategy is designed to fuel your entire content engine, improve visibility, and grow your business.

FOCUS AREAS

Keywords strategy

Keywords research

Feasibility study

Search intent mapping

DELIVERABLES

Content calendar

Content clusters

Keyword gap analysis

Keywords blueprint

CONSULTING

Topical authority

Website structure

Growth strategy

Content machine

What We Deliver

Our service combines advanced SEO tools, competitive insights, and industry experience to build a targeted, segmented keyword map that you can turn into pages, blog posts, landing funnels and revenue.

Custom keyword strategy

Strategy that's built around your business model, not template exports

Search intent analysis

Mapping of keywords to decision making stage as well as user search intent and motivation

Keyword-to-page mapping

Setting keywords to page segments and pages: know exactly where content should go

Example of a diagram of content by decision making stage

Priority scoring

based on difficulty, potential, and fit

Gap analysis

keywords used by your competitors

Optional content briefs

for high impact search queries

Bohdan Lytvyn, SEO professional, Nertis Agency founder

“We’ve got a list of 500 keywords — but what do we do with them?” Most keyword research fails not because the data is bad, but because there’s no strategy behind it.

We bridge the gap between keyword lists and business outcomes by aligning search demand with:

Your business model

Your audience personas

Your funnel stages (TOFU / MOFU)

Your competitors’ blind spots

Your actual ability to rank

Discover an opportunity

A new SEO keywords strategy for blog WHEN you've stuck with traditional keywords research

Contemporary

Augmented Reality

Visual Arts

Features

Innovate bleeding-edge solutions

When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...

Contemporary

Augmented Reality

Visual Arts

Features

Innovate bleeding-edge solutions

When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...

Contemporary

Augmented Reality

Visual Arts

Features

Innovate bleeding-edge solutions

When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...

STAGE


Start

Focus: Business model

Kickoff Discovery

Understanding your business goals, product, audience, Unique Selling Points (USP).

Focus: Topics

Seed Research

Identify starting points, brand terms, and topical categories.

01


Expand

Focus: Semantics

Keyword Expansion

Use tools + clustering logic to find full semantic coverage.

Focus: Search motivation

Search Intent Mapping

Classify keywords by intent and stage of a buyer journey.

02


Map

Focus: Page attribution

Keyword-to-Page Mapping

Which keywords belong to which URL segment, existent URL or need a new page

Focus: Scoring

Opportunity Scoring

Prioritise terms by difficulty, ROI potential, and urgency.

03


Act

Focus: Gauging

Competitor Comparison

See where you're missing visibility vs others.

Focus: Reporting

Strategy Report

Actionable PDF/Google Doc you can implement or hand to your team.

04


Keywords research & expansion

New keywords are not just new words. This is a new experience

You can’t just add new keywords to the old page’s content.

Relevant for the following stages

Feasibility research
Product Definition, GTM Strategy
Blog starting
Blog revamping / updating

"Visable example shows that - even in marketplaces - there’s a limit to effectiveness of matching of product versus keywords on page"

Bohdan Lytvyn

SEO professional, Founder of Nertis

How Alibaba's sub Visable went from zero to 50k clicks monthly using programmatic SEO

Who Is This For?

This service is ideal for:


  • eCommerce brands launching a new category
  • SaaS companies trying to rank for their use cases
  • B2B firms needing content ideas tied to lead gen
  • Startups planning an SEO-driven go-to-market
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graphing artwork

Add-ons available

Content Briefs: Fully written outlines for high-value terms

SERP Cannibalisation Audit: are your pages competing with each other?

Topic Clustering: for pillar content & content hub planning

Editorial Calendar: we’ll turn your keywords into a 3-month content plan

Frequently Asked Questions

How long does a keyword strategy take?

Most keyword strategy projects take 7–10 business days. Complex or multi-language projects may take longer.

Can you do this for a niche, market or new product?

Yes, we often help startups or innovators with zero existing visibility build from scratch.

Do you offer keyword research in other languages?

Yes, we can research keywords in English, French, German and Russian, just let us know your markets.

What tools do you use?

We use a blend of:

→ Google Search Console & Google Ads

→ Ahrefs, Semrush, Sistrix.

→ NLP and clustering tools

→ Custom-built roadmaps and workflows for topical grouping

Pricing and Packages

Essentials

Keyword research + search intent mapping


Pro Strategy

Everything in Essentials + full keyword-to-page map


Growth Engine

Includes strategy + 5 content briefs + roadmap


Enterprise

Multi-market / multi-language SEO research


“100% satisfaction guarantee or your money back”

Bohdan Lytvyn

We’re not theorists — we fix, implement, and scale what matters.

Our Clients

We developed custom software solutions for clients such as:

Why Nertis?

Led by Bohdan Lytvyn, a 17-year SEO veteran:

Former Senior SEO Manager at Alibaba’s European subsidiary
Expertise in large-scale enterprise sites
Author of "SEO Strategy in eCommerce" Book
Founder of The True SEO School