Site Migration SEO Consultation
defends your traffic.
Website migrations are one of the most SEO-sensitive events in the life of a business. Handled incorrectly, they can result in massive ranking drops, broken links, crawl errors — and long-term visibility loss.
SITE MIGRATION
Pre-migration SEO audit
Risk analysis
Multi-step migrations
DELIVERABLES
Migration validation
Redirection roadmap
SEO migration checklist
Site migration plan
CONSULTING
eCommerce taxonomy
Site migration timeline
eCommerce platforms migration
Our Clients
We developed custom software solutions for clients such as:
.png "Blur-2-.png")
Deliverables
SEO Implication Analysis
- Audit of current SEO performance and key URL assets
- Crawl depth & index status mapping
- Risk analysis based on type of migration
Migration Policy & SEO Checklists
- Custom migration policy document for your dev, product & SEO teams
- Technical pre-launch and post-launch SEO checklists
- Redirection governance and tracking methodology
Migration Plan & Timeline
- Critical path planning: who does what and when
- Alignment with development and staging timelines
- Testing and validation gates before go-live
Redirection Strategy & Roadmap
- Multi-step redirect mapping (e.g., old → new structure)
- Grouping of redirects (product, category, landing pages)
- Avoiding redirect loops, chains, and loss of PageRank.
eCommerce Taxonomy Consulting
- Especially for eCommerce: ensuring CPV logic is maintained
- Clean URL restructuring by Category → Property → Value
- Canonical, faceted navigation, and duplicate content risk mitigation.
Post-Migration SEO Audit & Monitoring
- Crawl and index validation
- Broken links, redirect mapping performance
- Visibility trend comparison (before vs. after)
- Custom report with key findings and next-step recommendations
SEO SITE MIGRATION CONSULTATION:
Preserve Your Rankings. Protect Your Traffic. Migrate with Confidence.
We help you plan and execute migrations the right way, with a tailored SEO consultation covering every step — before, during, and after launch.
Bohdan Lytvyn, SEO professional, Nertis Agency founder
I secured support with non-technical decision makers that defended 300k clicks / mo in the process of a large websites’ migration post acquisition by Alibaba Group.
Why Migrations Fail and How We Help Prevent It?
Common mistakes we help you avoid:
- Launching with untested or missing redirects
- Losing internal link equity
- Failing to map SEO-critical URLs
- Unintentional blocking via robots.txt or meta tags
- Redirect loops and broken sitemaps
Who Is This For?
This service is ideal for:
- eCommerce brands moving platforms (Shopify, Magento, WooCommerce, SFCC or custom).
- Publishers undergoing redesigns or domain changes.
- B2B eCommerce companies consolidating several microsites or subdomains.
- Post M&A migrations: merging sites in the wake of acquisitions.
- Bringing international sites under the same domain.
Discover website migration implications
We analyse 5 types of migration, discuss business reasoning behind site migrations, suggest 3 biggest SEO problems related to migrations. Discussion of the SEO impact of website migration offers a framework of scenario analysis as well as a template for assessing the potential SEO casualties.
We’re not theorists — we fix, implement, and scale what matters.
Site Migration SEO consulting Pricing & Packages
Pre-Migration
Crawl/index audit, basic recommendations, robots.txt/sitemap/metadata review
Why Nertis?
Led by Bohdan Lytvyn, a 17-year SEO veteran:
