Growth Strategy Consultant for B2B SaaS & Founder-Led Digital Companies
Independent Growth Consultant for scale-ups Europe based in France, serving B2B SaaS companies across the whole Europe.
I help organizations identify structural waste, eliminate growth disruptions, and redesign impaired processes using the Wasteless Growth methodology.
What Is Growth Strategy?
Growth strategy is often described as planning. But in practice, growth problems rarely come from lack of plans.
They come from accumulated waste inside operational systems.
Growth strategy therefore focuses on one question:
Where does value flow break down inside the organization?
When waste accumulates, the flow of value between organization and client becomes disrupted.
Waste Leads to Disruption
Waste is anything that:
- adds no value to the client
- consumes time or resources
- slows down value delivery
Waste accumulates gradually. At first, it slows processes. Eventually, it disrupts the entire Value Flow.
Examples include:
- producing irrelevant content
- attracting the wrong audience
- inefficient funnels
- technical inefficiencies
When Disruption Becomes Dirt
If waste is not addressed, the organization begins to experience structural disorder. This stage can be described as Dirt.
Dirt is not simply inefficiency. It is a form of organizational blindness.
Processes continue operating, but anomalies are ignored because they do not fit existing classifications.
Typical examples:
In this stage, the system continues to operate while losing its ability to perceive reality.
The Growth Strategy Framework
Growth strategy work typically follows four stages. Each stage addresses a different aspect of the growth system.
1. Wasteless Growth Methodology
The conceptual foundation of the framework.
This methodology explains how growth systems degrade through:
It provides the analytical language used to diagnose growth problems.
2. Growth Diagnostic
The first operational step.
Growth Diagnostic identifies where structural waste accumulates inside the growth system.
The analysis focuses on:
3. Value Stream Architecture
Once the problem is understood, the next step is designing a coherent value stream.
Value Stream Architecture determines how different aspects of value should appear across the growth system:
The goal is to ensure that the value proposition unfolds progressively as clients interact with the product.
4. Growth System Re-Architecture
If structural waste has accumulated over time, the system must be redesigned.
Growth System Re-Architecture eliminates duplicated or conflicting value propositions across subsystems.
This restores a coherent value delivery stream and realigns the organization with the real client.
Growth strategy flowchart
Growth Strategy Defines Pollution Rules
The purpose of growth strategy is to define the rules by which the organization identifies and eliminates waste.
This includes several steps.
1. Define What Is Considered Waste
Organizations must first determine:
Without this definition, waste remains invisible.
2. Identify Waste Accumulation Points
Waste rarely appears randomly.
It accumulates in specific subsystems such as:
- search demand interpretation
- content architecture
- acquisition channels
- conversion funnels
These points must be mapped.
3. Detect Waste Symptoms
Organizations must develop signals that reveal early-stage waste.
Examples include:
These symptoms reveal hidden structural problems.
4. Define Reaction Protocols
Once waste is detected, organizations need a clear response.
This may involve:
- redesigning content architecture
- rebuilding acquisition channels
- restructuring conversion funnels
Each subsystem requires a different intervention.
5. Estimate Structural Impact
If waste accumulates long enough, it affects the entire system.
This stage indicates that Dirt has appeared.
Key question:
Why was waste not detected earlier?
Understanding this reveals weaknesses in the organizational system.
6. Stabilize Organizational Processes
At this stage, the goal is to prevent further disorder.
This includes:
- isolating problematic processes
- redesigning feedback loops
- eliminating blind spots.
7. Re-Architect the System
Finally, impaired processes must be redesigned.
This may include:
- rebuilding acquisition systems
- redesigning content interfaces
- restructuring conversion pathways
The goal is to restore a stable Value Flow between organization and client.
Where Growth Strategy Intervenes?
Growth strategy operates across the entire growth system.
Key subsystems include:
Search Demand & Acquisition
Content Interface
Conversion System
Growth strategy identifies how these systems interact.
Typical Situations Where Growth Strategy Is Needed
Organizations usually seek growth strategy support when:
- growth has stagnated despite increasing activity
- traffic increases but revenue does not
- multiple teams operate without alignment
- acquisition channels conflict with each other
Growth strategy consulting may involve several diagnostic and redesign modules.
Examples include:
- Acquisition System Diagnostics
- Content System Redesign
- Conversion Funnel Architecture
- Organizational Feedback Loop Design
Each module addresses a specific layer of the growth system.
Who This Is For?
Ideal Clients:
Fractional CMO growth consultant works best for:
- founder-led SaaS companies
- B2B digital platforms
- organizations investing heavily in acquisition and content
These organizations benefit most from system-level redesign.
Not for:
Growth transformation consultant B2B is not intended for companies seeking:
- short-term marketing tactics
- isolated campaign optimization
Growth strategy addresses structural growth systems, not individual tactics.
Our Clients
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CASE STUDY: GROWTH STRATEGY THERAPY
How Knowi (aka Cloud9 Charts) redefined user segments and restated their value proposition
The problem for Jay and his team was that they couldn't fully understand what their core groups of clients (user segments) were and what is the best way to name and frame things they were delivering to them.
Bohdan Lytvyn, Nertis
Start with a Growth Diagnostic Session. This diagnostic identifies:
- hidden waste
- disrupted value flows
- opportunities for system redesign.
