Conversion Funnel Redesign for B2B SaaS & Founder-led scale ups
Independent Conversion Funnel Redesign Consultant based in France, serving B2B SaaS companies across Europe.
I redesign conversion systems by eliminating value proposition duplication and restoring a coherent transition from attention to action.
What Is Conversion Funnel Redesign?
Conversion problems rarely originate from individual pages. They emerge when the value proposition becomes fragmented across the conversion funnel.
Clients encounter inconsistent signals about what the product actually offers. Conversion System Redesign restores coherence across the interaction stages where value is evaluated and accepted.
Where Conversion Systems Break
Most conversion systems degrade gradually.
This happens when value signals become distorted across the funnel.
Typical signs include:
These signals indicate conversion waste.
Conversion Waste Types
Conversion System Redesign addresses four major types of waste.
Wrong Client
The funnel attracts users who are not the intended ICP.
Result:
conversion effort is spent on irrelevant audiences.
Wrong Economy
The funnel produces leads but the cost of converting them becomes unsustainable.
This often results from false value expectations created earlier in the funnel.
Funnel Too Long
Excessive steps delay value realization.
Clients lose momentum before reaching meaningful product interaction.
Funnel Leakage
Users abandon the process at specific stages.
This usually reveals inconsistent value communication.
The Redesign Principle
Conversion funnels should communicate value progressively. Each stage must evoke a specific aspect of the value proposition.
Example progression:
Attention
Expectation
Understanding
Confidence
Decision
When these stages become misaligned, duplication of value propositions appears.
Conversion Funnel Redesign restores the correct sequence.
Redesign Method
1. Conversion Value Stream Mapping
The existing funnel is mapped as a value stream.
Focus areas:
- where value is evoked
- how clients respond
- which stages introduce waste
2. Elimination of VP Duplication
Special attention is given to moments where the value proposition becomes distorted.
Typical interventions include:
- clarifying messaging hierarchy
- removing redundant funnel stages
- aligning ICP signals across steps
3. Conversion Architecture Rebuild
Finally, the funnel is rebuilt to reflect a coherent value sequence.
This may involve:
- restructuring onboarding
- redesigning webinar or demo entry points
- simplifying decision pathways.
Example: B2B SaaS Conversion Funnel
Typical funnel:
Each stage communicates a specific value aspect.
If these aspects conflict, conversion breaks. Redesign restores a coherent narrative across these stages.
Results of Conversion System Redesign
Successful redesign typically produces:
Most importantly, the system restores alignment between the real client and the value proposition.
Relationship with Other Growth Interventions
Conversion System Redesign works alongside other growth architecture processes.
Who This Is For?
Ideal Clients:
Conversion Funnel Redesign is most useful for:
B2B SaaS companies with growing traffic but weak activation
organizations running complex onboarding processes
platforms experiencing declining conversion efficiency
Our Clients
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Bohdan Lytvyn, Nertis
Start with a Conversion Funnel Audit to identify where value transmission breaks down in your funnel.
