Technical SEO Consultant for B2B and SaaS in France & Europe
Independent Technical SEO (Tech SEO) consultant based in France, serving B2B companies across Europe.
I help B2B and SaaS companies in Europe become search engine–friendly, crawl-efficient, and AI-agents friendly. I specialize in solving complex technical SEO issues that block sites from acquiring more organic search traffic. Whether you're running a massive product catalog or struggling with crawl inefficiencies, I bring deep expertise to make your site technically excellent and ready to scale.
CORE ISSUES:
Retrievability, Access
Crawl waste
PageRank waste
Programmatic SEO
TECH SEO PROBLEMS:
Crawling, Indexing
Duplicate content
Canonicalization
Robot.txt, Sitemaps
KEY TERMS:
Technical SEO audit, technical SEO for SaaS, crawl budget optimization, log file analysis, large projects indexing, canonical / noindex strategy, large sitemap management, Indexation recovery.
What is Tech SEO in a nutshell?
Tech SEO relates systemic deficiencies that appear as a result of how your site is built from the technical side, which includes how it enables content access and retrieval by search and agentic AI bots.
Traditionally, Tech SEO is distinguished from on-page SEO and off-page SEO to constitute the third pillar of SEO operations, that teams up with engineers, developers and tech product managers over tasks of detecting and eliminating software configuration problems that create underserved capacity for value creation.
Content production is expensive because every page is an investment. But if the interface with Google is inefficient, that investment is wasted.
Tech SEO is where the highest SEO increment is achieved for B2B and SaaS companies.
Bohdan Lytvyn
Nertis
Technical SEO in the Funnel view
Technical SEO governs how content passes through search engine's discovery, retrieval and rankings systems, which in the funnel-view look like this:
A Funnel view of a large B2B SaaS site (visualized using Botify)
This funnel starts — from the wider end with the number of published URLs (or pieces of content) and ends with number of those which converted:
Each stage represents a gate. Technical SEO ensures content successfully moves through each gate.
The goal of Technical SEO is to detect a Structural Waste inside the funnel of organic search acquisition.
€100 / $120 per 60 min video meeting.
Booking via Upwork. Cancellation and refund policy apply.
Rated 4.8/5 stars in over 40 reviews on Upwork
Bohdan delivered impressively. Very, very clear and concise and extremely useful intervention. I definitely recommend!!!
Brian Gamido
Co-Founder at Yardbook
Bohdan went above and beyond our job assignment. I can definitely recommend.
Lior Benderski
VP of Product, Cincopa
Very interesting and eye-opening. Bohdan is great professional. You're lucky if he is available to work with you.
Jay Gopalakrishnan
founder and CEO at Knowi
Bohdan was efficient, helpful, methodical and highly knowledgeable. I highly recommend him.
Rupert Bryant
Co-founder at Webafrica and Afristay
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Examples of problems that Tech SEO deals with
These problems lie in how the interface between your site and search engines or AI bots is built: if poorly designed, waste accumulates.
1. Crawl Waste
Google spends resources on low-value or duplicate pages.
Example: Production of many pages on the same topic or "nearly duplicate", low value content.
Business Impact
2. Index Waste
Pages are crawled but not indexed.
Example: Production of pages that have low probability to attract clicks in search.
Impact
3. Ranking Waste
Indexed pages lack structural signals.
Example: Production of pages that rank well, but attract relatively low number of clicks, for example, due to low performing titles or search snippets.
Impact
4. Click Waste
Pages rank in search but do not attract clicks or attract wrong clicks that result in immediate bounce back.
Example: Publishing of pages that search feature (or filter) is commoditising, like answers to "how to" queries.
Impact
5. Conversion Waste
Traffic arrives but does not move forward in the funnel.
Example: Publishing of content that appeal to the wrong ICP, hence, confusing users and diminishing conversion rates.
Impact
Typical Scenarios where I help
“We publish a lot, but traffic doesn’t grow.”
LIKELY CAUSE:
Indexation or crawl waste.
“Some pages rank, but many never appear.”
LIKELY CAUSE:
Structural indexation problems.
“After redesign our traffic dropped.”
LIKELY CAUSE:
Technical signals lost during migration.
B2B SEO Strategy clients
Who This Is For?
Ideal Clients
B2B and SaaS companies, private equity and investment committees where:
- SEO is core acquisition channel,
- content production is a significant investment,
- organic growth needs stability and scalability, or
- teams perform site migration / platform migration.
What I do as an independent technical SEO Consultant
Improve Accessibility, Retrievability & Indexation
- Audit of crawlable and indexable URLs.
- Setup of canonical, noindex, and internal linking best practices.
- Discover and fix "invisible" code.
Reduce Crawl Waste / PageRank Waste
- Identify low-value and redundant pages.
- Clean up parameters, thin pages and faceted navigation.
- Optimize internal link equity and crawl budget (for large sites).
Expand Targetable Keywords
- Create scalable SEO templates for blogs and article hubs.
- Use structured data and smart automation to increase content coverage
- Build landing page frameworks that scale.
Core Technical SEO Areas I Cover
Crawl / Index / Serving Pipeline
- Ensure that every important URL is findable and indexable
- Debug crawling issues using Search Console and server logs
Search Appearance Enhancements
- Improve how your brand looks in Google SERPs
- Fix metadata, date snippets, duplicate titles, and more
User Experience & Core Web Vitals
- Audit with PageSpeed Insights / Lighthouse
- Advise on improving LCP, CLS, FID, and overall interactivity
Duplicate Content & Canonicalization
- Audit duplicate URLs, tags, archives, paginations
- Proper canonical tagging strategies and implementation
Blocked Resources & Robots.txt
- Check for JavaScript/CSS/image blocking
- Validate and rewrite robots.txt to avoid indexing conflicts
Sitemap Management
- Submit and monitor HTML/XML sitemaps
- Exclude low-value pages from crawling
How I work
1. Interface Mapping
Understand how Google sees your site.
Analysis includes:
2. Waste Localization
Identify where the funnel leaks.
Examples:
3. Structural Redesign
Fix the interface so content flows smoothly through the funnel. This includes:
Technical SEO consultant in France (Paris) and Europe
Additional to core areas, I specialise in large websites migrations, international SEO and localisations as well as structured data mark-up consulting
International SEO
Proper hreflang implementation
Detect conflicts, loops, and misalignments in localized pages
Site Migrations
301 redirect mapping
Preserve rankings during replatforming, redesign, or domain changes
Structured Data & Rich Results
Schema markup for products, articles, reviews, breadcrumbs
Improve search appearance and eligibility for rich snippets
PLATFORMS & TOOLS I WORK WITH:
Shopify
Magento
WooCommerce
BigCommerce
Headless CMS
JavaScript-heavy frameworks
Custom platforms
Why Nertis?
Led by Bohdan Lytvyn, a 17-year SEO veteran:
Former Senior SEO Manager at Alibaba’s European subsidiary
Expertise in large-scale enterprise sites
Author of "SEO Strategy in eCommerce" Book
About Bohdan Lytvyn
MBA · 17 years SEO & Growth · Former Alibaba Senior SEO Manager
Bohdan Lytvyn
"WASTELESS GROWTH" BOOK AUTHOR
I diagnose index bloat, crawl waste, and duplicate content in many B2B and SaaS sites, which hampers retrievability and semantic clarity and may eventually result in Google penalty.