SEO Consultant for B2B SaaS & Founder-Led Digital Companies

Independent B2B SEO consultant based in France, serving B2B SaaS companies across Europe

I design and optimize SEO as a system that connects search demand, content architecture, and organic funnels — eliminating acquisition waste and increasing pipeline quality.

Start with SEO Diagnostic

SEO Is a System, Not a Set of Tactics

Most companies see SEO as a collection of isolated activities:

keyword research
technical optimization
content production

But in reality SEO is a value-creation system that connects three environments:

Search demand

Content interface

Client organization

When this system is poorly designed, Acquisition Waste accumulates.

SEO process flowchart with feedback loop

The Organic Acquisition System

SEO connects several subsystems:

Search Demand → Keyword Research → Content Interface → Technical SEO → Organic Funnel.

Each stage introduces potential Acquisition Waste if poorly designed.

SEO Consultancy Matrix

Wasteless Growth Framework – Organic Acquisition System

Strategic Risk	Key Insight	Nertis Module	Subsystem	Growth Effect
Targeting the wrong demand	Search data reveals real client motivations and language	SEO Keyword Research	Search Demand Interface	Higher ICP traffic quality
Competitors dominate key topics	Competitors succeed because their content architecture better satisfies client demand	SEO Competitor Research	Market Benchmarking	Strategic authority positioning
Content produced without clear structure	Organic visibility depends on topic clusters and internal linking architecture	Content Strategy / Architecture	Content Interface	Strong topical authority
Website invisible or inefficiently crawled	Google must access, crawl and interpret the content interface efficiently	Technical SEO	Google Interface	Faster indexing and stable rankings
Organic traffic drops after structural changes	Migrations disrupt authority signals and crawl paths	SEO Migration Consulting	Technical Interface Stability	Visibility preservation
Rankings lost due to algorithmic penalties	Thin or manipulative content breaks Google's quality signals	Google Penalty Recovery	Search Quality Compliance	Recovery of organic visibility
Traffic without conversions	Organic acquisition must connect to a structured funnel	Organic Funnel Design	Conversion System	Higher demo and lead conversion
Content investment not producing ROI	SEO performance must be connected to measurable growth signals	SEO Performance Diagnostics	Measurement & Learning	Sustainable organic growth

The Organic Acquisition System

SEO connects several subsystems that must work together.

Search Demand

ICP Mapping

Content interface

Acquisition Funnel

Each stage introduces potential waste.

Examples:

targeting the wrong demand

content architecture failures

crawl inefficiencies

funnel disconnect

Where SEO Waste Typically Appears?

SEO problems are rarely isolated. They usually originate in one of five areas.

Search Demand Misalignment

Symptoms:

traffic without conversions

irrelevant audience

high bounce rates

Root cause:

Incorrect interpretation of client motivation.

SEO Keyword Research Consultant

Content Architecture Weakness

Symptoms:

fragmented topics

weak authority signals

poor internal linking

Root cause:

Lack of strategic content design.

Content Strategy Consultant

Technical Interface Failures

Symptoms:

pages not indexed

crawl inefficiencies

unstable rankings

Root cause:

Broken interface between website and Google.

Technical SEO Consultant

Competitive Authority Gap

Symptoms:

competitors dominate search topics

stronger backlink profiles

higher topical authority

Root cause:

Better value-creation systems by competitors.

SEO Competitor Research Consultant

Organic Funnel Inefficiency

Symptoms:

traffic but low lead generation

high impressions but few conversions

Root cause:

Broken transition between content and conversion steps.

Content Marketing Consultant

The Bridge Between SEO and Content Marketing

SEO and Content Marketing are two interconnected subsystems within the Organic Growth architecture.

They operate on the same interface but solve different problems.

SEO ensures that the content interface is accessible and interpretable by Google.
Content Marketing ensures that the interface creates value for the client organization.

In other words:

SEO governs the technical and discovery layer of the interface. Content Marketing governs the value and persuasion layer.

When these subsystems are misaligned, structural waste appears.

Within the Wasteless Growth methodology, five types of waste typically emerge across this interface.

SEO Consulting Services

SEO consulting covers several specialized areas.

Technical SEO

Ensures your content interface works efficiently with Google.

Focus areas:

crawl efficiency
indexation control
internal link architecture
site structure

Technical SEO

Keyword Research

Identifies real client demand and search behavior.

Focus areas:

search intent
ICP language
topic opportunity mapping

SEO Keyword Research

Google Penalty Recovery

Restores organic visibility when SEO systems break down.

Focus areas:

thin content cleanup
authority restoration
architecture redesign

Google Penalty Recovery Consultant

SEO Migration Consulting

Helps companies avoid major visibility losses during site changes.

Focus areas:

redirect architecture
crawl stability
authority preservation

SEO Migration Consultant

Competitor Research

Analyzes how competing organizations design their value-creation systems.

Focus areas:

demand coverage
authority gaps
funnel strategy

SEO Competitor Research

How I Work

All SEO consulting follows the Wasteless Growth Framework.

1. Diagnose Waste

Identify where the organic acquisition system fails.

Examples:

crawl waste

index waste

click waste

ICP mismatch

2. Redesign the System

Fix structural issues:

search demand interpretation

content architecture

technical interface

Restore authority pathways

3. Stabilize Growth

Establish feedback loops:

Measurement

Attribution

Learning

Who This Is For?

Ideal Clients:

This consulting works best for:

founder-led SaaS companies

B2B digital platforms

organizations investing heavily in content

These companies benefit most from system-level SEO thinking.

Not for:

This service is not for companies looking for:

quick SEO tricks

mass content production

short-term ranking manipulation

With me SEO consulting focuses on long-term organic acquisition systems instead.

When Companies Typically Engage an SEO Consultant

Common scenarios include:

launching an organic acquisition strategy
rebuilding a failing content program
preparing a website migration
recovering from traffic losses
entering new markets

Case studies in B2B SEO consulting

How Alibaba's sub Visable went from zero to 50k clicks monthly using programmatic SEO

Why B2B SEO is different?

If you're selling technical, niche, or high-ticket products in a B2B environment, you already know: standard SEO consulting has only limited effect here.

B2B SEO requires: