Landing Page Optimisation Consultant for B2B SaaS & Founder-Led Companies
Independent landing page optimisation consultant B2B based in France, serving companies across Europe.
I design landing pages as compressed conversion funnels optimized for specific acquisition channels and ICP signals.
What Is Landing Page Optimization?
Landing pages are often treated as standalone conversion tools.
In reality, a landing page is a compressed version of a conversion funnel.
Instead of guiding users through several stages, the landing page concentrates the transmission of value into a single interaction.
This approach works only when acquisition signals are precise.
Landing Pages as Compressed Funnels
Typical B2B SaaS funnel:
Article
Sign-up
Onboarding
Webinar
Sales call
Landing page funnel:
Ad / Keyword
Landing Page
Conversion Action
The landing page compresses multiple stages into one interaction.
When Landing Pages Work Best
Landing pages perform best when acquisition conditions are stable.
Typical conditions include:
- well-defined ICP
- clear value proposition
- predictable traffic source
- sufficient traffic volume
Examples:
In these scenarios, acquisition signals already pre-select the audience.
The landing page focuses on efficient value transmission.
Landing Pages and Acquisition Alignment
Landing page optimization depends heavily on the acquisition channel. Different channels emphasize different value aspects.
Example:
Channel | Value Aspect Emphasized |
|---|---|
Paid search | problem resolution |
Paid social | opportunity / growth |
SEO | information relevance |
Landing pages must reflect these signals. Otherwise conversion waste appears.
Typical Landing Page Waste
Landing page inefficiencies often arise from misalignment between acquisition and value communication.
Common issues include:
ICP Mismatch
Traffic arrives from audiences outside the intended ICP.
Symptoms:
Value Proposition Distortion
The landing page communicates a different value proposition than the acquisition message.
Symptoms:
Decision Friction
Users cannot easily understand the next step.
Symptoms:
Learn more:
Landing Page Optimization Method
Landing page optimization typically includes three analytical steps.
1. Acquisition Context Analysis
Understanding how the user arrives at the page.
Key questions include:
2. Value Transmission Analysis
Evaluating how the value proposition appears on the page.
This includes:
3. Conversion Path Simplification
Ensuring the page guides the user toward action with minimal friction.
This may involve:
Relationship with Conversion System Redesign
Landing Page Optimization addresses local conversion problems. Conversion System Redesign addresses structural funnel problems.
In other words:
Landing page optimization improves individual touchpoints, while funnel redesign rebuilds the conversion architecture.
Who This Is For?
Ideal Clients:
Landing Page Optimization works best for:
B2B SaaS companies running paid acquisition campaigns
organizations targeting high-volume search keywords
platforms testing specific ICP segments
Our Clients
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Bohdan Lytvyn, Nertis
Request a Landing Page Review to identify conversion waste and improve value transmission.
