SEO Keyword Research Consultant for B2B SaaS & Digital Companies
Independent SEO keyword research consultant based in France, serving B2B SaaS companies across Europe
I use keyword research to reduce acquisition risk, identify real client motivations, and design organic funnels based on how customers actually search.
FOCUS AREAS
Keywords strategy
Keywords research
Feasibility study
Search intent mapping
DELIVERABLES
Content calendar
Content clusters
Keyword gap analysis
Keywords blueprint
CONSULTING
Topical authority
Website structure
Growth strategy
Content machine
Keyword Research Is Not About Keywords
Keyword research is a diagnostic method for understanding the interface between:
It answers a strategic question:
What language do potential clients use to describe their problems?
When this interface is poorly understood, Acquisition Waste appears.
The Risk Keyword Research Prevents
Without keyword research companies often produce content that:
In the Wasteless Growth framework this is called:
ICP Misalignment Waste.
Learn more:
Search demand to funnel process flow
Keyword Research as Market Intelligence
Keyword research is not only preventive. It is also predictive.
Search data reveals patterns of real behavior. The question:
“What do potential clients search for?” helps answer several strategic questions.
What is the potential client pool?
Search queries reveal how people describe their problems.
This allows mapping client language.
How can clients be classified?
By analyzing search intent:
Clients can be grouped by motivation and stage of awareness.
Who is the real ICP?
Search data reveals which segments match your Product Value Proposition.
ICP emerges from the intersection of:
What is the competitive landscape?
Keyword research reveals:
How does the organic funnel look?
Search entry points shape the funnel.
Example:
Article (low competition keyword)
This is Organic Funnel Design.
Discover more:
When Keyword Research Is Most Valuable
Keyword research supports several strategic stages.
Product Feasibility Research
Before product launch, search demand indicates whether real demand exists.
Keyword feasibility consultant SEO signals include:
- search volume
- search intent
- problem language
Product Definition and Go-To-Market Strategy
Keyword research helps define:
- positioning language
- category framing
- buyer motivations
Organic Acquisition Launch
When starting a blog or content program, keyword research defines:
- topic architecture
- initial authority clusters
- low-competition entry points
Acquisition Redesign
For existing blogs or content libraries:
- identify outdated topics
- discover missed opportunities
- rebuild content clusters
Discover more:
Consultancy Matrix: Keyword Research
Risk or Question | Strategic Insight | Nertis Module | Subsystem | Growth Effect |
|---|---|---|---|---|
Wrong audience targeting | Identify real ICP search language | ICP Keyword Mapping | Acquisition | Higher pipeline quality |
Content topics chosen randomly | Build topic cluster architecture | Keyword-to-Page Map | System Layer | Stronger SEO authority |
Unknown competition | Competitive keyword gap analysis | Market Search Intelligence | Acquisition | Strategic positioning |
Blog traffic without conversions | Map search intent to funnel stage | Search Intent Architecture | Conversion | Higher demo rates |
Weak organic funnel | Design organic entry points | Organic Funnel Design | Acquisition | Predictable lead generation |
SEO Keywords Consultancy Pricing
Keyword research consultant for founder-led companies: Packages
Essentials
For companies that need clarity on what clients search for.
Includes:
Best for:
Pro Strategy
Adds strategic structure.
Includes:
Best for:
Growth Engine
Designed for companies ready to execute.
Includes:
Best for:
Enterprise
Designed for complex organizations.
Includes:
Best for:
How to Choose the Right Package?
Choose Essentials if:
you are validating product demand
you want to understand search behavior
Choose Pro Strategy if:
you are launching a blog or content hub
you need structured topic architecture
Choose Growth Engine if:
you want immediate SEO execution
you need ready-to-publish content strategy
Choose Enterprise if:
you operate in multiple countries
you need international SEO strategy
Why Keyword Research Is a Risk Management Tool
Every piece of content is an investment.
Without keyword research you risk:
- producing content no one searches for
- targeting clients who will never buy
- competing where you cannot win
Bohdan Lytvyn, Nertis
Start with a Keyword Research Diagnostic. Or integrate keyword research into a Content Strategy Program.
“We’ve got a list of 500 keywords — but what do we do with them?” Most keyword research fails not because the data is bad, but because there’s no strategy behind it.
I bridge the gap between keyword lists and business outcomes by aligning search demand with:
Contemporary
Augmented Reality
Visual Arts
Features
Innovate bleeding-edge solutions
When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...
Contemporary
Augmented Reality
Visual Arts
Features
Innovate bleeding-edge solutions
When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...
Contemporary
Augmented Reality
Visual Arts
Features
Innovate bleeding-edge solutions
When it comes to Inflammatory Bowel Disorder (IBD), most people are aware of ulcerative colitis. This is a disorder...
How consultant in SEO keyword research works?
STAGE
Start
Focus: Business model
Kickoff Discovery
Understanding your business goals, product, audience, Unique Selling Points (USP).
Focus: Topics
Seed Research
Identify starting points, brand terms, and topical categories.
Expand
Focus: Semantics
Keyword Expansion
Use tools + clustering logic to find full semantic coverage.
Focus: Search motivation
Search Intent Mapping
Classify keywords by intent and stage of a buyer journey.
Map
Focus: Page attribution
Keyword-to-Page Mapping
Which keywords belong to which URL segment, existent URL or need a new page
Focus: Scoring
Opportunity Scoring
Prioritise terms by difficulty, ROI potential, and urgency.
Act
Focus: Gauging
Competitor Comparison
See where you're missing visibility vs others.
Focus: Reporting
Strategy Report
Actionable PDF/Google Doc you can implement or hand to your team.
Keywords strategy consultant tips
New keywords are not just new words. This is a new experience
You can’t just add new keywords to the old page’s content.
Relevant for the following stages
Product Feasibility research
Product Definition, GTM Strategy
Organic Acquisition: Blog start-ogg
Acquisition re-design: Blog revamping / updating
"Visable example shows that - even in marketplaces - there’s a limit to effectiveness of matching of product versus keywords on page"
Bohdan Lytvyn
SEO professional, Founder of Nertis
Who Is This For?
This service is ideal for:
- B2B brands launching a new category,
- SaaS companies trying to rank for their use cases,
- B2B firms needing content ideas tied to lead generation,
- Startups planning an SEO-driven go-to-market.
Add-ons available
Content Briefs: Fully written outlines for high-value terms
SERP Cannibalisation Audit: are your pages competing with each other?
Topic Clustering: for pillar content & content hub planning
Editorial Strategy and Calendar: we’ll turn your keywords into a 3-month content plan
Clients
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Why Nertis?
Led by Bohdan Lytvyn, a 17-year SEO veteran:
Former Senior SEO Manager at Alibaba’s European subsidiary
Expertise in large-scale enterprise sites
Author of "SEO Strategy in eCommerce" Book
Founder of The True SEO School
Frequently Asked Questions
Most keyword strategy projects take 7–10 business days. Complex or multi-language projects may take longer.
Yes, I often help startups or innovators with zero existing visibility build from scratch.
Yes, I can research keywords in English, French, German and Russian, just let me know your markets.
I use a blend of:
→ Google Search Console & Google Ads
→ Ahrefs, Semrush, Sistrix.
→ NLP and clustering tools
→ Custom-built roadmaps and workflows for topical grouping